Matthew’s insatiable curiosity and penchant for innovative technology keep him on the bleeding edge of the latest techniques, tools, and trends to create dynamic and engaging content. His technical production expertise and attention to detail has led to beautiful creative outcomes in a variety of mediums. Farrar has built a cutting-edge video production and broadcast studio, one of Florida’s most advanced podcast studios, and has led content creation projects spanning from the Florida Keys to the Canadian border.  

A native Floridian, his love of the outdoors and nature was developed fishing and swimming in the beautiful waters of the Gulf of Mexico on Florida’s Emerald Coast and spending time in Florida’s state and national parks. Having traveled to some of the most beautiful locations in the United States to get the perfect shot – and having experienced the unparalleled natural beauty of destinations like Greece, Italy, Switzerland, and Austria –  Matthew’s experience, creativity, and technical expertise bring stories to life. 

Matthew grew up in Panama City, Florida, and relocated to Tallahassee in 2004. He began his professional career as a government affairs consultant, where he worked for seven years managing legislative priorities and advocacy initiatives for corporate, non-profit, and trade-association clients across a variety of industries. In 2014, Matthew co-founded SDS, one of the southeast’s fastest-growing privately-held companies, as recognized by Inc. Magazine and the Inc. 5000. SDS is a cutting-edge marketing and advertising agency of talented professionals using cutting-edge marketing and advertising tactics to deliver industry-leading results.